Visitor Economy Support Program | Destination Wollongong


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There is little doubt we are living in unprecedented times. After experiencing devastating bushfires throughout the summer season we are now living through a global pandemic, COVID-19, the likes of which we may never see again.

The hospitality and tourism industry was the first to be impacted and likely will be the last to recover.

Our industry is made up of 95% of small businesses, mum and dad investors who have created unique experiences we are so proud to share with our visitors.

The Visitor Economy Support Program has been designed to offer immediate, practical assistance to local small businesses.

It will assist businesses navigate the current financial challenges and plan their medium to long-term future as they resume and recover at the right time and in the manner best suited to their individual situation.

You can access the expertise of KPMG for free, thanks to a partnership between Destination Wollongong, Destination Sydney and Surrounds South and Regional Development Australia (Illawarra).

The program will be open to 50 businesses that contribute to the visitor economy, primarily in the hospitality and tourism industries. It will be implemented in five stages, with the process including a high-level business review, one-on-one consultations with the KPMG Wollongong team, delivery of a tailored business action plan, a marketing review with Destination Wollongong, and on-going mentoring.    

Businesses will also benefit from ongoing KPMG updates relevant to the hospitality and tourism industries for the next six months.

To be eligible, businesses will need to provide basic contact and business details, as well as commercial in confidence documents to assist KPMG with providing 360 degree, practical assistance.

Applications close Wednesday 10th June – program commences Monday 15th June

For all enquiries, please contact Mark Sleigh on 0411 539 453 or