Become A Destination Wollongong Partner
Join 200+ local tourism businesses reaching millions of visitors through the region’s official destination marketing organisation.
Destination Wollongong is the official tourism organisation for Wollongong and the Illawarra. As a not-for-profit, our job is to promote the region, grow the visitor economy, and attract investment – positioning Wollongong and surrounds as one of Australia’s premier regional destinations for tourism, events, and conferences.
We do that across five areas: destination marketing, major events, the business visitor economy, tourism infrastructure and product development, and visitor information services. When you partner with us, your business becomes part of that work – and benefits from the collective reach it generates.
Hear from businesses already growing with us
Local operators across food, accommodation, and attractions share what partnership with Visit Wollongong has meant for their business.
Why partner with us?
Tourism is everybody’s business. As the region’s peak tourism body, we put your business in front of the people planning their next Wollongong trip.
Get seen by millions
Reach up to 2.3M people across our social channels, with 120k+ followers and 7.3M+ annual views working for your business.
Your own spot on our website
A dedicated business listing on visitwollongong.com.au. Our website is viewed by 12,000+ potential visitors every month.
Marketing done for you
Feature in multi-channel campaigns, blogs, social media, email newsletters, and content collaborations, with the marketing heavy lifting handled by our team.
Be part of the community
Networking events, industry workshops, and forums that connect you with 200+ local operators and the wider visitor economy.
The weight of the region's largest tourism advocate
Your partnership fee is an investment in a body working year-round to bring visitors, events, and investment to the Illawarra. Here’s the scale of what you’re partnering with:
- $44M contributed to the region each year through major events and conferences
- 100,000+ visitors served annually through the Southern Gateway Centre
- 120k+ combined social media followers
- 147k+ website users p/a
- 200+ local business partners and growing
- 300+ locations distributing the Wollongong Visitor Guide annually
- Major events secured: UCI Road World Championships and UCI Bike City status, plus a three-year global triathlon deal including the 2025 World Triathlon Championship Finals
- Strategic alignment with Destination NSW campaigns to leverage local product
- Tourism statistics include 3.05M overnight visitors, 6.35M expenditure to Wollongong, and 2.4M day trippers (Source: Tourism Research Australia 2025 – Wollongong LGA)
We also advocate for the region’s future – from championing Port Kembla as NSW’s third cruise terminal, to promoting the Grand Pacific Drive alongside neighbouring destinations.
Choose your partnership level
Three levels of partnership, each built to give your business exposure and support. Not sure which fits? Enquire below and we’ll help you choose.
Platinum - $3,500 per year ($291/month)
Best for: established operators wanting maximum reach.
- Everything in Gold, plus:
- In-feed Instagram Reels and influencer collaboration access
- Half-page ad in the Wollongong Visitor Guide
- Rotational homepage advertising on visitwollongong.com.au
- Featured video panel at the Southern Gateway Centre
- Priority on high-quality video content curation
- Opt-in access to social campaigns
Gold - $825 per year, ($68/month)
Best for: growing businesses wanting more exposure.
- Everything in Alliance, plus:
- Social media feature opportunities, including Instagram Stories
- Inclusion in blog posts promoted via website and newsletter
- Feature story in our consumer enewsletter (7,000+ contacts)
- Inclusion in media and trade famils
- Brochure and digital flyer display at the Southern Gateway Centre
Alliance - $400 per year, ($33/month)
Best for: small businesses starting out.
- Full business listing on visitwollongong.com.au
- Inclusion in destination competitions and giveaways
- Access to opt-in marketing campaigns
- Listing in the printed Wollongong Visitor Guide
- Partner functions and industry workshops
- Access to image library and brand toolkit
Become a Partner
Tell us a bit about your business and our Partnerships Manager will be in touch within two business days to help you choose the right partnership level.
If you’re ready to apply to become a Destination Wollongong Partner today, please download the form below and email to kchapman@visitwollongong.com.au.
Want the full breakdown? Download our full Partnership Prospectus below.
New Partnership Enquiry
Please complete the required fields below and we will contact you.
Prefer to talk? Email kchapman@visitwollongong.com.au or call 02 4228 0300.
In good company
From cafés and breweries to attractions and accommodation, more than 200 Illawarra businesses partner with us. Hear directly from a few of them in the video above – or explore our partners across the site.
