Corporate Profile | Destination Wollongong


Wollongong Harbour Get directions Lee Robinson

Destination Wollongong work to position Wollongong and surrounds as a premier regional tourism destination.

Business Objectives


Destination Wollongong (DW), enabled by the strategic long-term support of Wollongong City Council, is charged with delivering visitor economy growth by positioning Wollongong and surrounds as a premier regional tourism, events and conference destination.

Destination Wollongong operates under the following five strategic pillars

1. People & Organisation
This includes community engagement and the building of great local tourism partnerships within the region.

2. Destination Marketing
This includes community engagement and the building of great local tourism partnerships within the region.

 Tourism is a national industry worth over $94 billion and contributes $704 million to Wollongong’s economy each year. Aligning Tourism Australia, Destination New South Wales and key industry operators, Destination Wollongong will strive to make Wollongong a highly desirable destination for visitors from priority target markets and market segments: business, business events, education, employment and “visiting friends and relatives”.

Destination Wollongong continue to work with partners to implement aggressive marketing and sales initiatives with the aim of increasing international, interstate and intrastate visitor numbers and total expenditure. The best of Wollongong will be showcased through appealing, authentic and high quality visitor experiences.

3. Events
Wollongong, with its wonderful natural assets, public infrastructure and proximity to Sydney and Canberra is well placed to benefit from the economic impact and regional exposure that Major Events provide. Destination Wollongong is working hard to make Wollongong the premier “event hub” in regional NSW. Destination Wollongong’s program of events directly injects $47 million of economic value into the region annually.

4. Business and investment/conferencing
This represents one of the highest yielding sectors in Australia’s visitor economy. It is worth $16 billion per annum to the Australian economy and in excess of $10 million to the Wollongong economy. The acquisition of Business Meetings, Incentives, Conferences and Events (MICE) is a key strategic priority for Destination Wollongong. Through tailored packages and a range of strategic initiatives, Destination Wollongong is working to position Wollongong as the regional destination of choice for business events & conferences.

5. Outcomes
Wollongong and surrounds received over 4.1 million visitors annually, YE March 2019. Our Visitor Information Service provides up-to-date information across multiple platforms to create positive experiences for our visitors. We also have visitor information touch screens located in several high traffic areas throughout the city of Wollongong.