An Update from Tourism Australia 01/04/2020

Dear Industry Colleagues,

There was a lot to digest in Monday’s update in terms of support announcements and restrictions, so below is a much shorter note with the highlights from the last two days. 

The States and Territories continue to announce support packages and health measures, and the Federal Government today announced an extra $48.9 million into the Export Market Development Grants Program.

The information is changing daily, so in addition to TA’s “One-Stop-Shop” website please make sure you click on the official links we provide to take you to the most relevant official government sites. Industry associations are also working through what this means for their members so please also contact them if you have any specific questions.

Further to my invite earlier today, we are continuing with our webinar series to make sure that you have direct access to decision-makers and thought-leaders. We hope that you can join us this Friday at 2pm AEDT to hear from Australia’s Prime Minister, Scott Morrison as well as senior Government representatives. To join us, please register here, and if you have ideas for future webinars please drop us a line.

As ever, please reach out to me if you have any queries, concerns or feedback.

Kind regards



New Funding boost to support Australian exporters and tourism businesses

The Australian Government will inject an extra $49.8 million into the Export Market Development Grants (EMDG) program in the 2019-20 financial year, allowing exporters and tourism businesses to get additional reimbursements for costs incurred in marketing their products and services around the world. Federal Trade and Tourism Minister Simon Birmingham said the funding boost would provide much needed relief and a timely cash flow injection for exporters and tourism businesses within the scheme who were doing it tough. “We recognise the current COVID-19 crisis is placing immense pressure on Australian exporters and tourism businesses, many of whom felt the earliest and deepest aspects of the economic downturn,”.

Further information on the EMDG scheme and how to apply can be found here.

Australian Government launches coronavirus app

Stay up to date with official information and advice about the coronavirus (COVID-19) situation. You can check your symptoms and get notified when urgent information and updates are published. Download here.

Tasmanian business support loans open

Tasmania’s Business Support Loan Scheme, provided through the Government’s social and economic stimulus package, is now open for applications through the Business Tasmania website. Interest free loans of between $20,000 and $250,000 have been made available to assist eligible local businesses through this difficult time.

Loans are available for business continuity purposes, such as:

  • The purchase of business plant and equipment;
  • Improving distribution channels and online shopping accessibility;
  • Implementing initiatives to improve the sustainability and viability of the business; and
  • Ensuring essential business continuity is maintained.

Generally, loans will be considered for eligible businesses in Tasmania that operate in the hospitality, tourism and seafood export sectors, as well as related supply chain businesses and those that can demonstrate they have been significantly impacted by the outbreak.

Victoria expands support for healthcare

Victoria’s health system will receive a $1.3 billion injection to quickly establish an extra 4,000 ICU beds as we respond to the coronavirus pandemic and protect Victorian lives

Pop-up testing in Bondi

A pop-up coronavirus clinic at Australia’s Bondi Beach has now opened to deal with a surge in cases in Sydney’s eastern suburbs.


New date for the Tokyo Olympics

The 2020 Tokyo Olympics postponed due to the coronavirus will now take place in approximately a year’s time: The Olympic Games Tokyo 2020 will be celebrated from 23 July to 8 August 2021. The Paralympics will be celebrated from 24 August until 5 September 2021. Sending strength and good wishes to all athletes who have been training so hard for this momentus event.

Phillipa Harrison
Managing Director|  Executive |  Tourism Australia

Keeping Your Product Or Business Top Of Mind During Coronavirus

With most of the world now in lock down or self-isolation, there are still opportunities to share content that feeds people’s escapism and use this time to inspire them to visit Australia once this crisis passes. People’s appetite for travel hasn’t disappeared. During this period, we want to keep Australia top of mind, so that when the travel bans lift and confidence returns, Australia gets its fair share of pent up travel demand. See below some tips for how to keep your product or business top of mind:

1. Get online: Consumers have more time than ever to dream and plan their next holiday. If you are able to showcase your product online through social media or your website, take this opportunity to offer future guests a virtual experience and keep your product top of mind.

2. Embrace all things Australian: While consumers can’t travel at the moment, it doesn’t mean we can’t share all the things we love about Australia with the world. Movies, books, songs, cooking classes or storytelling – all this content can be shared online and allows you to keep consumers engaged with your product until it is safe to travel again.

3. Share your news: Tourism Australia still wants to hear from you. If you have any news about initiatives you are running to keep your audience engaged, please email them to Tourism Australia has also updated its Media Kit for 2020.

Online resources

There are a number of dedicated resources available for businesses to access during the coronavirus pandemic:

  • Coronavirus app and Whatsapp channel: Download the official government app from the Apple App Store or Google Play. Access the official government WhatsApp channel on iOS or Android.
  • National Debt Help Line: An independent volunteer service with financial councillors and planners to provide advice to people who don’t know where to go or what help is available to them. Dial 1800 007 007 or visit
  • Australian Tourism Export Council (ATEC): Register for ATEC’s weekly webinars here.
  • Tourism Accelerator Bootcamp: A 12-week online program including weekly webinars, an online support forum and a chance to make changes to your business to implement those ‘rainy day’ projects.
  • Facebook resources: Facebook has created an online guide for how businesses can respond to the coronavirus.

Employment Advice

There are a number of resources available for employers and employees that provide advice and support during coronavirus.

Mental Health Support during coronavirus

The National Mental Health Commission has joined together with leading mental health organisations, experts and spokespeople to develop a series of resources to support the mental health and wellbeing of Australians during coronavirus. Read more on the Head to Health page and watch the #InThisTogether videos here .

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